The Spring Collection: The Business of Political Apparel

2016 is a big election year. I’m staying neutral in the political debate. What I will comment on are some of the products available to sale. SNL needs to have some sort of fashion show for all of this stuff.

Hillary Clinton ( 

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What the heck is going on here? Unisex pantsuit t-shirt? Do they really think this will energize the youth of America? Do they envision people going door to door wearing this … and convince people to vote for her?

Bernie Sanders ( Screen Shot 2016-03-21 at 11.48.56 PM.png

A step up from the red unisex pantsuit t-shirt, but still, a yellow revolutionary shirt? That is so 1932.  One thing I did notice was Bernie at least priced his shirt a little better than Hillary.  Truly, a man of the people. People might deserve free-everything, but I guess that doesn’t include t-shirts.

Ted Cruz ( 

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Is this the craziest primary ever? Nothing says conservative like a Cruz Christmas sweater. Only at $65, Cruz is obviously going for a smaller demographic. Nice strategy. Market segmentation at its finest.

Marco Rubio ( Screen Shot 2016-03-21 at 11.54.50 PM.png

I guess some reason, this shirt didn’t catch fire. The trend continues with no other candidate with the ability to underprice Bernie. Just look at this picture. What does it even mean? Is there a warehouse full of these shirts somewhere?

John Kasich ( 

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This one really cracked me up. Do you see it? Look close. Yeah … that’s it. THEY CAN’T EVEN DECIDE ON A PRICE! OMG. Did they have to focus group this thing? These products are usually to raise money for the campaign. Are profit margins really that thin? Maybe it has to do with the small detail that he doesn’t pay attention to the detail other candidates did by specifying his shirts as made in the USA.

Donald Trump ( 

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In a parallel universe, this might have made sense, but for obvious reasons, this picture a paradox in itself. This screenshot might need to go up in a history museum someday. At least it is only $20.

Conclusion:For all the power they would have as President of the United States, inspiring the American people, and leading the free world, you would think they could afford better fashion advisors, right?