Two months ago, I had nothing but a couple completed manuscripts. I didn’t know much about querying because up until January, I only focused on writing.
Then I found out about “platforms,” which I had none.
Then I found out about social media, which I had none.
Then I researched self publishing, which I knew very little about. I set out to teach myself anything I didn’t know about this new world through other blogs, podcasts, youtube videos, and conversations with other indie writers. I’ve learned a ton, which I’ll share in future blogs, but this one is squarely focused on cover design.
Since joining twitter, and filtering through the non-stop marketing spam and fake followers, I have watched the ways indie authors have marketed their books. I stayed at a Holiday Inn Express last night so I can firmly tell you that 75% of the book covers I see on indie books are total crap. It is almost like they didn’t care it was the first impression. Coming into this, my photoshop skills were zilch. I had never used photoshop before in my life (I was a MS Paint guy). With the Midnight Traveler Crowd Sourcing Project I learned to do four simple functions: filtering out color, cropping, adding text, and adjusting text color.
Last night, off a whim when I checked out Chuck Wendig’s recent post on writing tips for new authors, I saw his book cover and told myself, “Hey, now that is a pretty catchy book cover. The font is bright. The blurbs are there. I clearly can see his name is the biggest thing on the book cover. Can I do something like this?”
It took me honestly 90 minutes to click around photoshop to find everything I needed. It works through a concept of layering where take an image and make edits, then slowly add layers on top like a cake. I have zero art skill, but understand this concept.
Step 1: I used a lasso tool and cropped out a couple raven images from real pictures and then pasted it to a new background. I then copied it to make two, then rotated and stretched both to look slightly different. This was about 30 minutes of tinkering the first time. When you learn it it should take you 15 seconds to do.
Step 2: I simply added text. I think anyone can do that. I scrolled through the fonts to find something close, then moved it around and adjusted it to match ok. It took 20 minutes to figure what the hell I was doing in font selection since photoshop offers a ton. Now it would take me 5 minutes to choose a font because no matter what, you are tinkering it to match an original image.
Step 3: This was the pain in the ass. You have to add a bunch of new layers to match the original picture. This means a bunch of testing of fonts, colors, and rotating some of the images (like “Chuck”) to match. Since my bird wasn’t exactly a match, I made it as close as I could.
Step 4: If you were extra ambitious, there are tools to do little paint brush strokes to try and match the bird in the original. This was only a couple hours of me attempting photoshop, so I kept the black raven look. The practice sessions of me “painting” were pretty poor and might have undid this whole “you can do it too” blog post.
Overall, you can see at the two comparisons. I think mine looked pretty damn good for a simple effort. It was a couple hours of teaching myself what buttons to press, but now, I can recreate most of this in 15 minutes.
I will continue to press more buttons and learn more skills in photoshop. Given some practice, all of you should be able to successfully make a simple eye catching design that will pull your readers in.