Shady Author Tactics on Twitter (buying followers)

So I’ll say it now. I’m new to twitter. I’ve been on it for 6 weeks and have tried to make connections through many ways. Sometimes I DM. Sometimes I respond to twitter feeds. Sometimes I post pictures. Sometimes I RT. Sometimes I post link backs to my blog. Recently, I’ve been trying to connect authors by writing an crowd sourcing story together. What I’ve learned is to try and be authentic and discuss your hobbies and most people are pretty cool. It’s actually pretty amazing how you meet new people and they have the same exact opinions as you on your favorite movie or book. This is the power of social media.

Because I write novels and am discovering the concept of “social platforms” I’ve scrolled through profiles and have been amazed of the followerships some people have. So far I keep my numbers near my followership max. I think twice I have gone through to try and manually unfollow some when I hit 5001 and can’t follow new people (damn that twitter ceiling). So I go through and check out who I can unfollow first. I scroll through and tap on the profile eggs first. This is usually 1 out of 25 or so. Then I tap on some that I don’t remember ever chatting with and see if they follow me. If not, I’ll unfollow to clear room for new contacts. I try not to be extreme about it. When I am at 5001 and I’ll go down to 4900 and this helps me make new contacts in the week ahead. What you see below is my profile. As you can tell, I’m a huge Big Trouble in Little China fan and when I created this website a couple weeks ago, my first blog was a plea to stop the attempted Reboot with The Rock. (Why? Why? Why? RT that blog if you agree)

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I think this is pretty authentic. But then when I scroll through some profiles, I am amazed that some people I have never heard of have a crazy number of followers. You know, people that self report that they are amazon best sellers and that we are totally missing out in life if we don’t buy their book. To me, this is like when a new movie is about to be released and the movie studio puts out a press release that they are already working on a sequel (even though their own focus groups said the movie is crap). It comes down to false advertising. People  can be liars and scammers. Last Friday, I was scrolling through to see who I can make room for so that I can make new real connections and noticed this.

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Yeah buddy, you don’t need to check your eyes. The great Marlon Brando has followed me 4 times with his many accounts. This could be some sort of artistic form of expression were his many different pictures represent a different part of his cognitive id, but I highly doubt it. These are clearly bots. I don’t know why they are following me, because I don’t resort to any antics. But that got me to thinking, who else has? Maybe some of these self published Amazon Bestselling authors who constantly pump out tweets on their own books are intentionally misleading people. I searched around google and found that there is actually a market for buying followers. What? Seriously? Evidently some other sites report this is standard practice in the celebrity game. Followers equate to legitimacy. (I currently have little with my few followers so far). What I found ironic is instabilify.com offers a “celebrity” package for $179 to get 40,000 followers. Wow. So for $5,000, any rapper or B list actor can look like they have a million fans (of profile eggs in reality).IMG_4351.png

This is too expensive you say? Your self published novel isn’t doing so great at 99 cents and you marketing budget is really tight? Well, buycheapfollowersfast.com has a deal for you! For only $40 you can get 5000 followers. What a steal! IMG_4954.png

I felt a little jaded reading about this. If I have to go the self-publishing route with my books, do I have to compete in the jungle with people like this? They represent themselves to be successful and popular to try and get some attention, when really it is a house of cards. I thought to myself, how bad is this? Is there a way to check my account for fake followers? Well, according to interesting folks at StatusPeople, you can. So I decided to examine my own account and see the results. IMG_9600.png

Pretty easy so far. I guess I had to authorized the app on a temp basis to search my account. It basically had to load and search my account for 10-15 seconds with their programming magic. IMG_7286.png

And then boom, just like that, here are my results. Yay. 1% fake, and 8% inactive. I guess that’s pretty good. DM me if you have a better looking account, because this looks pretty darn fresh. IMG_5104.png

Now you know where I’m going with this. with a couple free tries, I had the chance to search a few other accounts. So I chose a few … One was Jaxon Reed. I chose him because I was confused to how I’ve never heard of him, but he boasts 43K followers and only follows 6K people. He posts spam for his book a ton and doesn’t seem to talk to many people. He says he got picked as part of Kindle Scout, but I wonder what came first, the chicken (kindle scout) or the egg (profile eggs). IMG_9149.png

So what do the good programmers at Status People say?  I think this will be as eye opening for me as it is for you. Indie authors should rejoice around the world … IMG_9863.png

Yes, do the math. He actually has less than half the followers as me. I laughed at the ridiculousness of it all. Jaxon Reed is totally misrepresenting himself as a popular author (50K fans is enough to be a full time writer). He obviously has little integrity in how he represents himself.

I decided to do this again with a new author. Maybe you’ve seen him before on the #amwriting twitter feeds. Yes, the great Powers Molinar. What a powerful name. The power of his writing pen must be more powerful than Thor’s hammer. IMG_8494.png

So I did it again and entered in Power’s info on the app and boom, it revealed his stats.

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Not as bad as Jaxon Reed, but 42% is 23,772 fake followers. What the power of Power Molinar’s powerful marketing team did was to purchase followers so that he could follow more people over the cap (5001 per twitter),  in a hope of more follow backs. So for $179, Power’s inflated his follower stats and has followed a bunch of random people with a 50% response rate.

Summary:

Be true to yourself and respect your audience. Tell the truth. Engage them. Chat with them. If your sales suck, say they suck. If they are awesome, quantify that. Showmanship is one thing for a movie release because first weekend box office receipts are a marketing gimmick, but being an author is a long term endeavor where your name is your brand. Don’t ruin it in a stunt like Jaxon Reed and Powers Molinar.

In the mean time, uh … RT this blog and follow me 🙂

NOW DISCOVER THE NEXT TWITTER SCAM OF OTHER BUSINESSES CHARGING FOR THEIR “INFLUENCE.”

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