Book Reviews: Jony Ive


Jony Ive: The Genius Behind Apple’s Greatest Products by Leander Kahney

There is simply too much to read, and as a result, I skim a lot of books. To understand how Apple changed the world, one must break apple into three parts. Steve Jobs was like Captain Kirk. He helmed the ship and boldy steered the Enterprise where it never went before. Tim Cook was like Spock, who was brainy and methodical and studious in making operating decisions. Jony Ive is what I would call McCoy, who is the heart and completed the Apple triad.

Jony Ive, an Englishman who studied industrial design, was as important to Apple as Tim Cook was. The look and feel of apple products can be attributed not only to him, but his fine team who operate secretively in a locked down area equivalent of a silicon valley Fort Knox. Everything from the iPod to the iPhone to the iPad and the apple watch were designed and developed under his watchful eye. The book gave me insight to how secretive companies develop products in an ever competitive world of copycats. It also was a testimony that there was more to Apple than Steve Jobs. It was always about the people behind the products.

One of the downsides to the book was the lack of quotes attributed directly to Jony Ive. The narrative would have been greatly improved with his version of the events leading up to the great Apple products that defined the digital revolution. This was the story many wanted to read, but were left empty and disappointed by quotes from people around him. If only the author would have nailed down more backing from Jony Ive, the book could have truly been great. A marketing push could have seen Jony presenting the intricately designed cover and showing to the world for the first time a story about him.

As for skimming the book, I read this one cover to cover.

Book Review: 7.5/10



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